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WHAT IS
HUMAN EXPERIENCE DESIGN?
Human Experience Design (HXD) focuses on developing experiences (an event which has been seen and felt at a certain point in time) upon which individuals can achieve outcomes that are not only functional and emotionally satisfying but are also beneficial to them as people.
APPLICATION
HOW IS HXD APPLIED?
Human Experience Design methods can vary by the type of problems that need to be addressed.​ Some companies develop services with no 3D products to anchor their customer experiences and business model. For programs which do centralize 3D products for their business model, HXD would examine the full spectrum of engagement people have throughout the 3D product journey in order to assess interactions, understand needs, and prioritize development. Some examples of HXD are:
Services: Some hospitals look to humanize patient experiences by customizing facilities to be more accommodating and attentive to the sensitive nature of a visit. These changes include staffing friendly greeters at the main lobby with natural, human relations skills to improve patient engagement. Waiting rooms with inviting furniture in larger, open spaces with natural lighting create a welcoming, child-friendly environment which help families reduce anxiety and stress during their visit. Public spaces using natural, soothing materials and soft, warm colors help to transform the typical sterile, cold hospital experience to be more calming and nurturing,
3D Products: In the case of surgical equipment, the value of having a well-designed, intuitive, and efficient device is imperative to reducing complexity and discomfort for the surgical team. A surgeon's device experience effects his performance and therefore ability to focus and tend to the other critical activities. An intuitive, easy-to-use device for the surgical team themselves also allows them to monitor the many other devices and procedures they need to keep track of. These efficiencies help reduce risks for patients, improves outcomes, and quickens recover so patients can get back to doing the things they love.
Digital Products & Services: Patients with drug therapy can face numerous obstacles in order to improve or stabilize their health. Reaching patients at the moment of their challenge(s) can change the momentum towards successful adherence to drug therapy, give strength for those who feel isolated, and educate those who need a plan. Custom tailored digital experiences through smartphone or tablets can keep patients on schedule with their treatment(s), provide community through online forums, and connect with appropriate clinical support. These tipping points can help patients stay engaged and motivated with their treatment; thereby having healthier and better quality of lives.
HX vs CX vs UX
HOW IS HXD DIFFERENT FROM CXD & UXD?
Customer Experience Design (CXD) pertains to the development of a customer's experience when they obtain/purchase and use/consume a product and/or service. This can also include the combined experiences when a company maintains a long-term relationship with a customer. Customer Experience can be more associated with Business to Consumer (B2C) industries who seek to maintain growth or expand with new products and/or services addressing different age groups and other segmentation.
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User Experience Design (UX) is the development of experiences when people use and interact with a product. UXD focuses on task and/or performance driven activities to ensure reliable and safe outcomes. It is historically tied to industries with close oversight from federal regulations and international standards. Examples of UXD application can pertain to design of control panels for aircraft carriers, submarines, passenger jets and traffic control rooms; and operation of MRI equipment, infusion pumps, and defibrillators in healthcare. All examples where human health and safety can be an issue. More recently, UXD is also strongly linked to the specific industry of design and development of B2C digital products and services.
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Key Difference: There can be many similarities between HXD, CXD, and UXD in both practice and outcomes. But the most significant variable is the intent to uncover and gain insight into the latent emotional needs of the audience and implement designs to meet them. UXD is technically concerned strictly with desired, repeatable outcomes with technology and absent of emotional needs. CXD considers emotional needs in context of attracting and maintaining customer relationships for the purposes of a company's financial growth. HXD centers both functional and emotional needs at the center of development to meet both financial needs and the values and/or causes which people (as opposed to just customers and/or users) align and aspire to.
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